(I recently attended Alt Summit and below is post about it, well really, it’s more a post about all the confusion about this site and life I’ve been feeling- along with my future plans. I know this is a bit off track from my norm but I think this is how it’s going to be from now on.)

Alt

I wasn’t sure this post was going to happen or rather, I didn’t think I’d have my breakthrough to even think these words, let alone type them. I’d been excited about Alt for months after purchasing the ticket on a whim and even though I really didn’t have a concrete reason that I wanted to go, I thought it would be good. By the time Alt arrived, I was over-the-moon excited. I had this preconceived notion that I’d come back glowing, fully inspired. Only, the opposite happened. I came away kind of, well kind of “meh” feeling. I felt confused and to a certain extent, lost. Don’t get me wrong, I couldn’t have asked for better ladies to spend my time with and all the conversations we had were wonderful, but the overall conference left me in this ugly funk.

I tried talking out how I was feeling. I spent 12 hours in the Denver airport writing, brainstorming, and talking it out even more. I began to lay out a concrete plan for working more ways to monetize this site, grab sponsors, and move this into a business, using a few ideas I’d picked up. As I continued, I felt worse and more confused.

I couldn’t place my finger on it. I felt torn and at a major crossroads with this site, and really my life. I’m moving away from my family and leaving my career, which escalates how I feel about this space. I love my little space here, it’s so very special. 

I think part of my confusion came from my own self-doubt. I managed to build a block, a rather large one in fact. I had convinced myself that my education was everything and that I would never be good enough at something I picked up along the way to do it full-time.

And then I realized, I was hurting myself by thinking this way.

So here it is, my moment of revelation of goals and dreams. As of May, I’m going to pursue photography as a freelancer. I won’t be looking for another job but instead am going to immerse myself in what I’m so very passionate about. This site is going to become something more. Our food system in the United States is in utter disarray and here I have a chance to make a small difference by sharing my knowledge, getting involved in food politics, and promoting local farmers (I can’t think of a better place to do this than Sacramento). I feel that if I share my love of delicious, whole foods recipes, I can help inspire. I want to promote better lunches for the children in schools, I want to fight the big corporations with their processed foods, and I want to make amazing recipes to help show that a few vegetables and some spices can be awesome. I don’t want to stand on a soap box but rather, help educate and help be part of the solution that makes eating whole foods more accessible and a little less confusing.

On top of this, I’m working on a book proposal (don’t get your hopes up, however, this is the dream part). People have always asked if I would ever want to write a cookbook and I could never say “absolutely” because, I wasn’t sure of how it would be different from other cookbook. However, I feel like I have so many recipes to share that can help promote the route away from processed foods. I may not be a writer, but I love cooking and photography! I truly believe that knowledge is key and even knowing how to cook a few more things at home is a bit more power.

I created a book for Alt (thanks to Blurb, which by the way has the nicest ladies working for them) and after talking with a few people, I’ve put the iPad version up for sale (I wish I could do the physical book, but due to it being 150 pages in color, it’s a wee expensive). It’s mainly recipes from this site all put together but my I’m trying to see if there is interest, and maybe raise a bit of money to help me pull a proposal together (my own mini-kick-starter type thing)! Even if I don’t get picked up by a publisher, I’m planning on self-publishing, just to share.

It’s a big step in the opposite direction of which I thought I was going to go but I can’t tell you how excited I am. I really am not sure how this whole thing is going to turn out but I want to say that I tried. Because in the end, what good is knowledge and passion if you don’t share it? 

Big hugs to everyone for all of your support. It means the world to me!

(PS- Here’s the link to my eBook if you are interested in purchasing. It features 50+ recipes from this site. l I’m hoping to get a PDF one rather soon too.)

(PSS-There won’t be a drastic change to this blog. I’m hoping once I get to California to start profiling local growers, adding more resources, and hopefully removing the ads that I have a love/hate relationship with (they currently are helping M and I live 2000 miles apart)).

 

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  • http://www.edibleperspective.com/ Ashley

    Whoa. I think we need to chat. I swear I could have written this post myself! I have made the same declaration (in my head) about putting everything I have into photography and somehow making it work. So refreshing to read this! :) You are definitely a huge talent and it’s obvious that you’re determined. I have no doubt you are going to succeed with your goals + dreams! Wishing you all the best.

    • elalderson

      Thank you Ashely and I’m looking forward to talking with you move!

  • Sonja / A Couple Cooks

    Erin, this is so wonderful! I love the way that you’ve worked through this to find a beautiful way to be true to yourself and your passions! We’ve also struggled with how to do what we do and continue to love it and believe in it (this coming from a classical musician who accidentally killed her passion by pursuing it too hard :) ). We both wish you ALL the best in this new phase and please let us know what we can do to help and support you along the way! XOXO

    • elalderson

      Thank you guys for all of your support! You two are the best and I can’t wait to catch up with you!

  • Aimee @ Simple Bites

    An incredible, honest post. I’m thrilled for you! I don’t have an iPad, but I’d be willing to buy one just to snag your ebook. All the best for the adventure that lies ahead.

    • elalderson

      Thank you for the kind words, Aimee! (Ps- love your Sunday Dinner series, I’m excited to see you put emphasis on spending quality time around the dinner table!)

  • http://twitter.com/stephmwise Stephanie Wise

    Erin, this sounds WONDERFUL. I’m sorry to hear you left the conference not feeling as uplifted as you’d hoped, but from the sound of it I think some great things will come of it. Looking forward to seeing the new features here as you press forward! :)

    Stephanie @ Girl Versus Dough

    • elalderson

      Thank you, Stephanie! While I was disappointed at first, in the end I think it turned out to be better :)

  • Pauline Tran

    Hey Erin! Major props and pats on the back to you. Even though I have never met you in person, reading about your personal experiences and motivations is heart-warming and inspiring. If you have a passion for something, go pursue it, and I’m glad you were able to find your passion and that your path seems to moving forward steadily.

    Your paragraph about your goals to educate others about better food in schools and less processed foods is a hefty goal, but don’t let that deter you. The movement toward making our agricultural system geared toward more natural and wholesome food has produced a mountain of resources and helpful people at your disposal. As you forge ahead, making a difference, never let the obstacles knock you down permanently. You have people with the same passion as you willing to aid you in your goals.

    Your motivation is honest and sincere. In addition, the fact that you have published an e-book and have created such a well-made food blog highlights how successful you are already and how successful you can become.

    Good luck with all your goals, dreams, and everything in between. I will be reading through your progress and cheering you on!

    • elalderson

      Thank you, Pauline. I’ve always been good at setting lofty goals but I figure if I can help small changes- that’s better than sitting passive!

  • Ally

    Props to you! I love this site, the recipes, your writing “voice,” etc. I can’t wait to see where you go from here…I’ll certainly be along for the ride!

    • elalderson

      Thank you, Ally!

  • Louisa [Living Lou]

    Love this post. I actually love all your writing. I spend a lot of time skimming food blogs, but I always love to read what you have to say. Best of luck with the new direction – I’d definitely buy your cookbook!

    • elalderson

      Aww, thanks Louisa for your support!

  • http://twitter.com/cookincanuck Dara Michalski

    This is such a brave and honest post, Erin. When I met you this past weekend, I could see that you had a glow about you, and that you are someone who puts their heart and soul into their passions. I wish you all the best, and look forward to watching your journey through your site.

    • elalderson

      Thank you, Dara! It was so lovely to meet you and be able to talk with you (I also meant to mention when I saw you that I loved your story- such an inspiration!)

  • Regan Housley Gray

    I found your website a couple of weeks ago and have already made a few of your recipes, with a couple on my list to make this week. My husband and i have been talking about going mostly vegetarian for awhile, and you have helped me leap into an unfamiliar world. I LOVE your recipes (and your photos). I’m also excited for your new journey and looking forward to a cookbook. Good luck!

    • elalderson

      Thank you, Regan! I’m so happy that I could help make the leap!

  • http://inquiringchef.com/ Jess

    Erin – congratulations – what a very huge step, and, quite selfishly, I’m SO glad to hear that you’re working on a book proposal. I just bought the E-book and it’s gorgeous – I’m thrilled to have so many of your recipes in one place. I wish you so many great things as you find your way through all this in the coming months and years.

    • elalderson

      Thank you for the support, Jess (and for purchasing the book!)

  • Girlonthem00n

    I think what you are planning sounds wonderful! I’m so glad you are continuing with the site. You had me scared this was a ‘I’m leaving blogging’ post that so many of my favorite sites have done (which is totally your right to do by the way). However, I’m very excited for you and I can’t wait to follow your progress!

    • elalderson

      Ha! Don’t worry, I love food too much not to share ;)

  • Dana Taylor

    I am so excited for you to pursue the things you’re most passionate about! This blog post made me happy. I can’t wait to see what you can do in the future and am excited to learn more about tasty, whole, natural foods through your blog.

    • elalderson

      Thank you, Dana!

  • http://londonbakes.blogspot.com Kathryn

    I love those moments of clarity and determination that come after a whirl of confusion and I know that this new direction is going to be such a huge success for you. You’re such an inspiration : )

    • elalderson

      Thank you, Kathryn- I was a bit worried that I wasn’t going to get that clarity but it really worked out!

  • http://www.facebook.com/kellyweekes Kelly Richardson Weekes

    Yeah for you…pursuing your dreams and listening to your heart is the most important. Your blog is special…I get so excited to see a new post in my reader. Your approach to food is very pure and clean…there are very few food blogs that grab me like yours. So keep following your heart…it will led you to the right place.

    • elalderson

      Thank you for all the kind words, Kelly!

  • http://www.facebook.com/profile.php?id=100001707480337 Miranda Hall

    Wow…I am thrilled with your new goals. You are moving to my area and nothing pleases me more than to know we will have someone fighting for our beautiful farmers and the long lost art of hard work. So many people forget what it takes to get good food on our tables…our farmers are truly to be honored and esteemed. Thank you for making a difference to ensure what we eat is safe and pure. What a wonderful post…hope for a healthy and better future.

    • elalderson

      Thank you, Miranda!

  • http://twitter.com/corrinrenee Corrin Foster

    Yay! I love when some of my fave bloggers talk about publishing a book. (PS I work in publishing so if you ever want to chat…)

    • elalderson

      You may be getting an email ;) The more advice the better!

  • Kristin

    It sounds like you’re forging an awesome path for yourself. Good luck and keep posting amazing food!

    • elalderson

      Thank you, Kristin!

  • http://foodloveswriting.com/ Shanna

    I love this. Thank you for sharing, openly and honestly, about where you’ve been, mentally, post-ALT, and what that means for you. To be honest, Erin, I’m excited about the direction you’re taking! I love that you’re pursuing what you’re passionate about because that ALREADY MAKES IT MORE VALUABLE. I’m proud of you and rooting for you and thrilled. Big high five!

    • elalderson

      Thank you for all of the support, Shanna. I couldn’t agree more about it already being more valuable- it felt like a bit of a weight was lifted after realizing the new path!

  • Rachel Headley

    Hi Erin,

    I have never commented on your blog but let me tell you now that having recently gone vegetarian (and mostly vegan) for the sake of my health I rely VERY heavily on your recipes and website. So thank you!

    You should know that your recipes are unique, my husband and I say that all the time. They are simple and tasty and not full of junk – they let the veggies shine! And you don’t need a pantry of expensive and exotic ingredients. Unfortunately it is very hard to find recipes like yours even with everything available online these days.

    We also love how your site is laid out and features seasonal ingredients, that also makes it unique and so easy to use. Lately I have been coming home, picking a recipe off your site and cooking it that evening.

    I guess what I’m saying is please don’t doubt that you have something unique or of value to offer! You certainly do! Oh, and I forgot to mention that your website and photographs and GORGEOUS and that is also valuable – who wants to cook a recipe with an ugly picture? I don’t think I’m the only one with this problem. You make vegetarian eating exciting!!

    I’m off to check out your ebook – best wishes!!

    • elalderson

      Thank you, thank you Rachel! What you said is really what I strive or this site to do (and I’m so happy that you and your husband find so many recipes you love!)

  • Moveeatcreate.wordpress.com

    Congratulations on making such big decisions and commitments. I admire your tenacity is sorting through all the thoughts and feelings and wish you nothing but success!

    • elalderson

      Thank you!

  • http://twitter.com/wvanillasugar Warm Vanilla Sugar

    I’m excited to see what’s going to be new on this site. Pursuing photography and sharing healthy recipes is so important. All the best Erin!

    • elalderson

      Thank you, Katrina!

  • Fresh and Foodie

    Sounds exciting! All the best to you.

    • elalderson

      Thank you, Bobbi!

  • Maria

    I am excited about your new direction and look forward to following your journey. You are so talented and I know great things are headed your way! I am so glad we were able to meet at Alt. You are a gem! Keep in touch my friend! And your book is STUNNING! xo

    • elalderson

      Thank you, Maria! I’ll definitely be back out to visit soon!

  • http://twitter.com/danarshultz Dana Shultz

    Thanks so much for sharing, Erin. I feel the same way about the influence bloggers can have on our culture’s way of eating, how important it is that we get involved, and among other things, ads. Pesky, pesky ads. I’d be happy to help you realize your goals in any way I can so please, let me know if you think of anything (promoting or otherwise)! Sending you hugs from my little apartment in Wichita, Kansas. Sounds like your “low point” after the Alt Summit brought about some real good. It always seems to happen that way, so be encouraged!

    • elalderson

      Thank you, Dana! I’ll be in touch- I’m scheming ways to collaborate with others!

  • Heidi @foodiecrush

    You go Erin! Although the conference itself didn’t pan into an outpouring of information to point you in the direction you want your business to grow—it wasn’t as good as in past years—I’m thrilled that the time we all shared together gave you a reason to mull over what you want to be. However, I do have one objection to what you wrote above, about becoming a freelancer. You are NOT going to be a freelancer. A freelancer is someone who does extra work outside of their day job. I often think its a term creatives use so we don’t have to fully commit—in case of failure. Honey, this is going to be your day job. Your passion. What you breathe day in and day out to make it a success and achieve your dreams. So declare it loud and proud: You are a PHOTOGRAPHER and CONTENT CREATOR! Congratulations, so glad to have you in my life. XO

    • elalderson

      Awww, thank you Heidi. I truly believe that the best part of the conference was getting to meet you and everyone else. I had such a great time! Also, you are correct- I think I was trying to keep one foot wedge in the door ;) From now on, loud and proud!

  • Kate

    As a resident of the suburbs of Sacramento, I am SO looking forward to you reviewing local food suppliers! I can’t wait! Good for you for going after what you believe in and love. When the opportunity to take a different road presents itself…grab it! It’s the greatest gift I ever gave myself, and I bet you’ll feel the same!

    • elalderson

      Thank you, Kate! I can’t wait to get out there and start sharing! (and if you have any suggestions- I’d love to hear them!)

  • natalie@thesweetslife

    you are awesome. this is awesome!

  • http://jchongstudio.com/ Jennifer Chong

    Exciting news! This is awesome, and I commend you for putting it down into words :) You’ve got a ton of supporters and I am looking forward to all your culinary/blog/photography adventures!

    • elalderson

      Thank you, Jennifer!

  • Veronica

    Hi Erin! I’ve enjoyed your blog, photos, and recipes for quite a while now but have never commented. This post really struck a chord with me – there are a lot of people out there who feel a lot like you do (about food and other systems in the US) and as one of them it is always exciting to see someone start that journey to share their knowledge and passion. You go girl!! If you ever get into a rut or need to get away from the Valley for a bit you should make a trip up to Humboldt County – Arcata specifically. You’ll find tons of refreshing inspiration for local food/economy and photography. In the meantime, good luck and keep up the awesome work!
    Veronica

    • elalderson

      Thank you and I’ll put a trip up there on my list! I’m so excited to head out and explore!

  • http://joanne-eatswellwithothers.com/ Joanne (eats well with others)

    I’m so excited for you! It takes a very brave person to make a decision like this and I just know so long as you follow what you’re passionate about, everything will turn out okay. :)

    • elalderson

      Thank you, Joanne!

  • jacquie

    what ery exciting news. you do have a great deal to share both in terms of general knowledge and in terms of great recipes. i’m looking forward to the future posts. do let us non ipad uses know when the pdf format of the cookbook is available as i would certainly be interested in getting it.

    • elalderson

      I will and thank you for your support!

  • Melisa

    Yay for your ebook! Except, I don’t have an ipad… can’t wait till you have a version for android. :) Congrats! I love your recipes!

    • elalderson

      Thank you (and still working on the android/pdf- blurb doesn’t make it too easy!)

  • http://www.facebook.com/melissa.vanni Melissa Vanni

    Can’t wait to see how you blossom in California. Sacramento is lucky to have you!!

    • elalderson

      Thank you, Melissa! Can’t wait to meet back up with you once I’m out there!

  • Grace

    Erin I am so excited and happy for you and your intuitive decision, I truly admire your strong spirit, and your photography, and your writing, and your taste in cooking whole foods :) As a fellow Sacramentan, if you ever have any food questions let me know! (I am pretty familiar with East Sac, Downtown, and Midtown).
    P.S: the first place you need to go is Magpie (trust me!).

    • elalderson

      Oh you know I’ll be asking you for every good restaurant! Thank you for all your support, Grace!

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  • http://twitter.com/PasdeDeuxBlog Pas de Deux Blog

    Erin, I have been following your blog for a few months now, and I always love your photos, recipes, and perspective on life. I can’t wait to see what this next step brings!

  • Kate

    I am so excited for you as you venture into this new territory! I have no doubt your passion will continue to grow and I can’t wait to see the evidence through your photos and new recipes. Your blog is one of my favorites, both visually and…what, yummily? Thank you for sharing your gifts here!

    • elalderson

      I like “yummily” :) Thank you so much, Kate!

  • Becky Rosenthal

    I’m sure whichever direction you take the blog it will be received well. I know there are tons in California looking for better local sources for produce and wanting to get to know their resources better. Plus cooks all over America, including myself, are hoping to cook fresh, seasonal, and local menus- which I know you have a knack for. Keep it up sista! Can’t wait to see what comes.
    PS… had no idea you got stuck in Denver… so sorry about that!! At least you got in some good processing time!

    • elalderson

      Thank you, Becky! (and Denver was good for me even if it was for 12 hours :)

  • Jacqui

    Erin!! This is so exciting! After meeting you and following your blog and passion for healthy, local, fresh food, I already know you can (and will) do it! I think the excitement you show for healthy food alone, is going to be a major step in showing others that healthy food does not have to be boring or tasteless or hard. Yay! So excited to watch you grow! much love to you!

    • elalderson

      Thank you so much, Jacqui! I’m hoping I can make it up your way some time- I’d love to spend more time together!

  • Hannah

    Oh, this post is so exciting! Just a couple of days ago I thought it would be more than perfect if you ever released your own cookbook. I’d be the first to buy it! You combine everything I feel is important in cooking and delicious meals (and one or the other is always lacking in most cookbooks): seasonal produce, whole grains, vegetarian dishes and easy recipes. I love it!!!

    • elalderson

      Thank you for the support, Hannah!

  • http://twitter.com/HipFoodieMom1 Alice Choi

    I love how honest this post is!! I’m so happy for you! I totally support and love everything that you are trying to do. . I think it’s so wonderful. . everyone can make a difference to inform/educate people. . I recently watched this video and was blown away: http://www.100daysofrealfood.com/2013/01/25/interview-robyn-obrien-the-unhealthy-truth/

    and I will definitely check out your e-book, love it!

    • elalderson

      Thanks for the video share and I love the message!

  • http://twitter.com/anjaliruth Anjali Prasertong

    Congratulations! I’ve been reading your blog for awhile, but this is my first comment — I was inspired by your honesty and bravery in going off on a new direction. I did some soul-searching myself a few years ago and ended up going back to school to become a registered dietitian working in community nutrition (basically, helping people eat better rather than helping those who are already ill). If you ever decide that is a direction you want to pursue, feel free to contact me with questions — I’m in California too, and still in the thick of school, but I’ve never been happier. Good luck!

    • elalderson

      Thank you, Anjali and congrats to you for following a new direction too!

  • Jen

    Congratulations on your breakthrough and the new directions for the blog! I’ll be waiting for the book on kindle or Android, looking forward to it!

    • elalderson

      Thank you, Jen!

  • elalderson

    Thank you for such a kind comment Lisa! I get so confused with all the new diets but I figure as long as I’m eating produce, grains, and bit of dairy I can’t go wrong :)

  • Anne Reynolds

    You’re a star Erin :)

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  • Kaye

    Just found you and LOVE it all. I’m new to plant-strong eating and am loving the energy and clear mind it’s given me. Congrats on thinking this through…you’ll always end up where you are supposed to! Good luck and can’t wait for your ebook on another format!

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  • http://www.facebook.com/renee.zimmerman1 Renée Zimmerman

    Darling you are going to be great! I recently have had the same shift/decisions of life. Leaving a nursing career and pursuing yoga as a full time “educating” tool. I am so relieved to read your blog. It reassures me that I’m doing the right thing myself. I decided that if I devote my time and energy to something I’m good at, something I enjoy, and something that positivly effects the world, then I will be successful. The same goes for you! 2012 was full of complication and confusion for me. Here’s to 2013, for you and me!!!!